Shaping everyday experiences through innovation + design
As an experienced design director, I drive human-centered innovation across physical, digital, and service experiences, turning big ideas into impactful products.
What I bring.
My approach, backed by a diverse skillset and a focus on collaboration, reimagines what's possible, drives business value, and elevates everyday experiences.
Design Leadership
For teams to do their best work, I cultivate an environment that inspires collaboration, encourages experimentation, and brings together diverse perspectives.
Business Alignment
By connecting user needs with business objectives, I keep innovation and design efforts focused and positioned for growth.
Agility & Adaptability
Balancing creativity and execution, I help teams navigate uncertainty with an agile mindset that embraces iteration.
User Research
I dig into the "why" behind user behavior by conducting qualitative research to turn insights into clear design and business strategies.
Strategic Planning
I fill innovation funnels, build frameworks, product roadmaps, and go-to-market strategies that take ideas and turn them into winning solutions.
Future Perspective
To ensure strategies are ready for the future, I explore artificial intelligence, sustainable practices, and emerging trends.
Brand Integration
To support the brand’s purpose and positioning, I create cohesive products, packaging, and retail experiences that strengthen overall brand identity.
Experience Design
I develop human-centered experiences that bring the physical and digital worlds together through UX, service design, and connected product ecosystems.
Industrial Design
I design thoughtful products that balance aesthetics and functionality to enhance everyday experiences.
How I do it.
I help leaders, teams, and organizations transform challenges into intentional solutions through a proven process of:
Relevant Research
Every breakthrough starts with understanding. I get out into the real world to uncover human motivations and behaviors, discovering what matters and turn user needs into new opportunities.
Structured Strategy
Innovation works best with a clear path forward. I break down complex challenges into smart, actionable steps to keep vision, feasibility, and impact aligned.
Deliberate Design
Great design doesn’t happen by chance. Every detail, from aesthetics to functionality, is made with purpose, creating experiences that feel meaningful.
Who I've worked with
